8 Ways To Drastically Increase Email Open Rates By Via Local Email Marketing

Do you own a small business? Is it a continual struggle to get repeat purchases from your existing customer base? If these are questions that you need an answer to, the following 8 local email marketing tips may just transform your business.

Marketing via email to your client base has the capability to drive repeat sales, referrals and increase the lifetime value of your customer. It is very affordable. However just because it’s reasonably priced doesn’t mean its that simple. You see I consistantly come across small businesses making the same mistakes when it comes to doing local email marketing.

Here are several more suggestions how its possible to generate additional responses from your email marketing customer base by using a a small amount of targeted email marketing strategies. You will be amazed by the results:

1. People at all times seem helpless to defend themselves against replying your your ad coupon if there is a give away. As a rule people get excited when they see or hear the word free, particularly when it is for something they have on their radar. This is why it is such a good word to include in your copy to your reader. Get some mileage out of your free offer by not giving it away immediately.

2. Remind your reader of the problems they may be experiencing. By showing them a viable solution to their snag you set yourself as the expert thus you become part of the solution to their challenge. By asking questions they can only answer either yes or no.

3. A before and after story always gets attention. People like to read a worthy success story and if your ad copy is compelling enough your reader will actually glimpse themselves in the narrative. Using photographs to highlight the before and after when the snag was resolved after a customer uses your product or service is very effective.

4. Making a hefty donation to a charitable institution always convinces people that the act of purchasing from you makes them more generous and socially conscious.

5. Testimonials from a household name will confirm your credibility and excellence. Include a photograph along with their testimonial adds credibility. If you include a photo of yourself with the famous person and you will have folks jumping to try your product or service. If you have a website or blog make sure your testimonials are on the middle of the front page. Use them openly as they are very very persuasive.

6. The use of press releases and/or reviews are exceptional free of charge promotion as is everything that is in print about you and your corporation. If they are good then that is for the better. If they are bad then how you cope with it will go on record and be noted by your customers. These stories will attach immense value to your copy and boost your credibility in your target audience readers eyes.

7. Get personal and include a hand written note, letter or signature. This can increase your overall attractiveness to your target audience because they sense you are writing only to them. This is simple to put in place. Simply write out your note on a piece of paper, scan the document, and enclose it within your ad copy.

8. Make a list of all the celebrities and stars who actually benefited from the use of your products and services. By including their name you will add credibility and a touch of pizzaz to your ad copy. If you have photos or a personal note from them your response with be shot into the stratisphere.

So the next time you sit down to begin creating your targeted email advertising be sure to incorporate one or more of the local email marketing suggestions and watch as your marketing campaign generates many leads and improved sales.