Web Conversion Rates

If you need to increase website conversion rates then you need to start testing different copy because your copy will have the biggest impact on your overall profits. Strong, focused copywriting that actively sells your products or services clearly and addresses all the classic objections will beat poorly written, unchecked, unfocused and badly presented copy.

However the process of copy testing is not quite as simple as it ought to be. And this is an implementation barrier. Ask nearly any online marketer about the value of copy testing and they’ll tell you it is vital. But few people actually get round to doing it themselves.

Why?

Because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it actively reacts to the results of tests in such a way that your website gets better and better at converting as time moves on. The way evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.

Over time some copy will clearly outperform other copy and an automatic feed back mechanism ensures that, as data comes in, the most effective copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.

The commercial value of increasing web conversion rates is huge and you can actually find a punchy little course about it on on ReallySimpleTesting.com. Personally I think that one of the most intriguing things you can find out there is how just tiny changes in website conversion rates at various stages in the purchase funnel can make a huge difference to your profitability.